Reach Personal Branding Interview Series Podcast

Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, Andy Molinsky’s new book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence can help. Andy has conducted research on managers, executives, entrepreneurs, doctors, police officers, salespeople, and countless others to examine the challenges of stepping outside your comfort zone and how you can successfully overcome these challenges: * Why it’s so critical to learn to reach outside our comfort zones * How and why we avoid doing it * The critical psychological roadblocks we face when stepping outside our comfort zone * The multiple ways we avoid stepping outside our comfort zones * The 3 essential tools we need for successfully taking the lead Andy Molinsky is a Professor of Organizational Behavior and Psychology a

Clocks and walls used to tell us where work ended and the other parts of our life began.  But the clocks and walls have disappeared as workplaces become more flexible.  We now need to take control of their way our work and life “fit” together.  But how?  Internationally-recognized flexible workplace strategist, Cali Williams Yost, spent years studying a small segment of the population she calls the work+life fit “naturals.”  These unique individuals seem to fit work and life together with grace and ease, while the rest of us struggle to keep our heads above water.  Yost translated the secrets of the work+life fit naturals into her most recent book, “Tweak It: Make What Matters to You Happen Everyday” (Center Street/Hachette).  Learn how you can fit work and life together day-to-day to be YOUR best, on and off the job. In this interview, which will be recorded, you will learn: How to celebrate Success, not Perfection How to break your work and personal priorities into small doable actions Why more organizati

Sometimes the people who give the most, need new inspiration and motivation. As someone who dares and counsels college students and adults on creating the life they want, Lu Ann knows it’s easy to “give it all away” at the office and feel too drained to do something for yourself.  LuAnn reminds professionals they can’t be their best for others if they aren’t daring themselves. In this interview, which will be recorded, you will learn: To recognize the positive ripples of your giving life New ways to recharge your own battery and own your day To give yourself permission to “Do the New” and “Share the Dare” so you can continue to inspire and help  others with new energy and joy Daring ways to challenge your clients and/or students to live the life they want BIO: LuAnn is the author of the inspirational memoir, I Dare Me, an entertaining look back on a year that changed everything for her. The book grew out of a blog called Year of Firsts, which chronicled this veteran journalist, mother and survivor’s daily a

What is social employee advocacy marketing, and why is it a win/win for both brand and employee? The rise of social technologies have transformed business in many fundamental ways, giving rise to seemingly limitless new possibilities in how organizations communicate, collaborate, and innovate both internally and externally. Make no mistake, this is the era of the social employee. But the question remains: How can organizations harness the power of this new plugged-in and empowered workforce? In this interview you will: Discover the power of social employee advocacy marketing and how to enable social processes within your organization Learn about the benefits of personal branding for both the employee and the organization Develop strategies for designing and implementing a social employee pilot program for companies of any size Unlock the secret to social advocacy best practices—such as social listening, content marketing, and community building Cheryl Burgess (@ckburgess), co-founder and CEO of Blue Focus M

Today, so many professionals have experienced deep challenge, struggle and even trauma in the workplace, and have forgotten what it is to be truly brave. In this interview, Kathy Caprino – dubbed “America’s Breakthrough Coach” — shares with William critical new information she’s culled from her 14 years of research with over 10,000 professional women, and her therapy and career coaching work helping professionals to call up the bravery required to live the life they’re meant to, and reach their highest potential, to build their ultimate lives and careers. In this interview the five essential Brave Up steps we’re discussing are: •    See Bravely •    Speak Bravely •    Ask Bravely •    Connect Bravely •    Serve Bravely Biography:  Kathy Caprino, M.A. is an internationally-recognized career success coach, writer, leadership trainer and speaker dedicated to the advancement of women in business.  A “brave up” expert helping professionals build more confidence and courage in life and work, she is the author of B

To give their fullest contribution, employees must feel they can bring their full selves to work; however research shows many do not feel comfortable doing so. Jennifer Brown is committed to creating more inclusive workplaces where all kinds of talent can flourish. In her new book “Inclusion: Diversity, the New Workplace & the Will to Change” Brown explores how we can build more inclusive workplace environments where all kinds of talent feel “Welcomed, Valued, Respected, and Heard.” In this interview, you will learn: The difference between diversity and inclusion in the workplace, and why it matters What “covering” is, and how it can be hurting a company’s bottom line How diversity in the workplace has improved over the past few years, and how much farther it needs to go How business leaders can make sure their employees feel “welcomed, respected, valued and heard” Jennifer Brown is the Founder & CEO of Jennifer Brown Consulting, a certified woman- and LGBT-owned strategic leadership and diversity c

Are your salespeople truly connecting with prospects? Or are they just communicating at them?  Are your managers and leaders connecting with their direct reports?  Are your customer service reps connecting with clients and customers? Are team members connecting with each other (even with the difficult ones)?  Tim explains why human connection is not a soft skill because without connection, business disappears. In this interview you will learn: The secret of human connection as it applies to business The magic words that motivate, engage and influence The fascinating science of human motivation, influence, and persuasion. How your words affect the thinking of others The small distinction between communicating and connecting Tim David Bio:  During his years as a professional magician and mentalist, Tim discovered lots of secrets. But while most magicians were focusing on the secrets behind their tricks, Tim focused on the secrets inside his audiences’ minds. What kinds of jokes made them laugh? Which actions

Building on topics discussed in his just released book “Workplace Poker”, Dan  will provide real world examples and proven techniques to boost your career trajectory. He will focus on enhancing your personal brand and promote-ability in your current job while also increasing your credibility with prospective employers and improving the likelihood that you will win the battle for the best jobs. In this interview, which will be recorded, you will learn: How to identify your career “blind spots” and understand how they’ve been holding you back How to read people, assess corporate culture, and use the insight to boost your career trajectory How to make self-promotion comfortable and effective. How to develop a social media strategy for career acceleration The most common career-limiting errors How to think through your big career decisions, and avoid costly mistakes How to recover quickly from career setbacks Dan Rust is the founder of Frontline Learning, an international publisher of corporate training resourc

In a world where we are constantly connected and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. No matter who you are or what profession you are in, success is contingent less on what you can do for yourself, and more on what other people are willing to do for you. The Art of People gives you 53 bite-sized, easy-to-execute, and often counter-intuitive tips, to help you master the 11 People Skills that will get you more of what you want at work, at home, and in life. Download the handout: http://360rea.ch/1QTOCwO In this interview, you will discover: The single most important question you can ever ask to win attention in a meeting The one simple key to networking that nobody talks about How to remain top of mind for thousands of people, everyday Why it usually pays to be the one to give the bad news Biography: Dave is the founder and CEO of Likeable Local and the former CEO and Chairman of Likeable Media. Dave is the auth

Managers and leaders find themselves stuck in three vicious circles. They’re frustrated by teams who have become overdependent on them. They’re overwhelmed by the amount of work they have to do. And they’re disconnected from their own Great Work – the work that has impact, the work that has meaning. Sound familiar?Breaking out of those vicious circles is simpler than you might think. Mastering five essential questions can help managers and leaders increase the focus, courage and resilience they need to have more impact in the work they do.In  this practical, interactive and engaging session you will:   -  Discover the three vicious circles that keep managers and their teams stuck   -  Understand how breaking out of these circles can help you work less hard and have more impact   -  Learn the five core questions you need so you (and those you lead) can focus on the work that matters    - Find the Best Coaching Question in the World (and it has just three words)This interview is based on Michael Bungay Stanier’

For employers, human resource professionals and recruiters, Hiring Greatness is the step by step manual to have when seeking the star addition to your team. During this interview you will learn: How to systematically secure—and retain—the perfect talent for your company What role a search committee plays and how to assemble the right team? Twenty-three questions you must ask a potential headhunter The secret to finding hidden talent How a candidate’s online ID plays into the screening process. DAVID E. PERRY – David works with CEOs, Presidents and business Owners to bring their organizations up the level of performance and profitability they need to compete and win in the knowledge economy.Nicknamed the ‘Rogue Recruiter’ by the Wall Street Journal he is also the award winning author of Guerrilla Marketing for Job Hunters 3.0 and 5 other books on recruiting and job search.  He has three decades experience recruiting senior executives as managing partner of Perry-Martel International Inc., where he has person

WARNING! By listening to this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box? Seth Godin is our distinguished guest for this Reach Personal Branding Interview. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding. In this interview, which will be recorded, you will learn: • How Seth invented the new status quo for publishing • What it means to “poke the box” • Creative ways to overcome your fears of starting projects • Seth’s greatest failure and why failing is encouraged • How to stand out from the crowd and be remarkable • How to be a linchpin • What is means to lead a tribe • Seth Godin’s perspective on personal branding • How to get started on any project in three easy steps ***Spoiler Alert! In

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview you will learn: • Why being able to communicate in writing is critical to success • The proven process and strategy of content creation, production and publishing • How to give your audience the gift of your true story BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education c

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.Now what?That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.Best-selling author, Mitch Joel, is our gues

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important to be aware of the justifications that we sometimes invoke that interfere with keeping a good habit. In this interview you’ll learn: • Some of the myths about habit formation • Why it is difficult to stick to good habits, even when we know how important they are • Helpful tips to avoid five traps that can destroy your good habits • Why working is one of the most dangerous forms of procrastination • What to say to someone who feels discouraged, or even helpless, because he or she can’t change a challenging habit BIO: Gret

Now is the most difficult time in decades to find a job after college. Lindsey Pollak shares the college-to-career secrets she’s learned from recruiters, successful professionals and other experts on what it really takes to find and win a job in a challenging and ever-changing global economy. In this guest expert interview with Lindsey and William Arruda, founder of Reach Personal Branding, listeners learned:    ▪    Why careers for Gen Y (born 1982-2005) are fundamentally different than previous generations’ careers    ▪    How college students and recent grads can avoid the biggest mistake in job hunting    ▪    What parents can do to help    ▪    What universities can do to help    ▪    Why social media is changing job hunting/career development foreverBIO: Lindsey Pollak is a bestselling author and nationally recognized expert on Generation Y career and workplace issues. She is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” (HarperCollins) and Global Campus

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm. So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on this Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior. In this interview, which will be recorded, you will learn: • Why carrot-and-stick motivators do not work. • What constitutes the third drive of “intrinsic motivation”. • What Type X and Type I behaviors are and why they are important. • How companies can fulfill employees’ needs for autonomy and mastery. • Why sense of purpose is critical to drive. • How traditional rewards can be revamped to align with intrinsic motivation. Forty years of social science research have determined tha

In this episode, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins.For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of Congo. Told with honesty and humor, interwoven with reflective guidance, Radio Heaven reveals the powerful story of how one woman ultimately found Grace in a journey that made her overcome her fears, tested her to the limit and ultimately healed her.In this interview, you will learn:    •    How to have the confidence to listen to the universal messages that are given to us every day.    •    The power of relying on our intuition, gut feelings and instincts, which society either minimizes or rationalizes away.    •    Practical guidance on how to create our vision for the future, overcome failure and achieve your true destiny.BIO: Dr Sam Colli

If leaders are to build trust, credibility, and exceptional organizations, leading at a higher level is a must. For more than 30 years, Ken Blanchard has helped leaders and organizations become great – and stay great.Ken Blanchard is the guest expert for this Reach Personal Branding Interview. Ken will discuss his best-selling book Leading at a Higher Level in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.In this interview, you will learn:    •    How to go beyond the short term and zero in on the right target and vision    •    Tips to deliver legendary customer service and earn raving fans    •    Strategies to empower people and unleash their incredible potential    •    How to ground your leadership in humility and focus on the greater goodBIO: Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the author of several best-selling books, including The One Minute Manager®, Leadership and the One

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for this Reach Personal Branding Interview. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this interview, you will learn:    •    How to keep your pas