Reach Personal Branding Interview Series Podcast

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm. So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on this Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior. In this interview, which will be recorded, you will learn: • Why carrot-and-stick motivators do not work. • What constitutes the third drive of “intrinsic motivation”. • What Type X and Type I behaviors are and why they are important. • How companies can fulfill employees’ needs for autonomy and mastery. • Why sense of purpose is critical to drive. • How traditional rewards can be revamped to align with intrinsic motivation. Forty years of social science research have determined tha