Reach Personal Branding Interview Series Podcast

What is social employee advocacy marketing, and why is it a win/win for both brand and employee? The rise of social technologies have transformed business in many fundamental ways, giving rise to seemingly limitless new possibilities in how organizations communicate, collaborate, and innovate both internally and externally. Make no mistake, this is the era of the social employee. But the question remains: How can organizations harness the power of this new plugged-in and empowered workforce? In this interview you will: Discover the power of social employee advocacy marketing and how to enable social processes within your organization Learn about the benefits of personal branding for both the employee and the organization Develop strategies for designing and implementing a social employee pilot program for companies of any size Unlock the secret to social advocacy best practices—such as social listening, content marketing, and community building Cheryl Burgess (@ckburgess), co-founder and CEO of Blue Focus M