Reach Personal Branding Interview Series Podcast

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important to be aware of the justifications that we sometimes invoke that interfere with keeping a good habit. In this interview you’ll learn: • Some of the myths about habit formation • Why it is difficult to stick to good habits, even when we know how important they are • Helpful tips to avoid five traps that can destroy your good habits • Why working is one of the most dangerous forms of procrastination • What to say to someone who feels discouraged, or even helpless, because he or she can’t change a challenging habit BIO: Gret