Reach Personal Branding Interview Series Podcast

They say a picture is worth a thousand words; in this case it may be worth thousands of dollars!You’ve probably seen a lot of infographics and cartoons being used to illustrate marketing concepts, but the bar has been raised—really high.How about a whole book on marketing and selling (for people who don’t like marketing and selling) that is almost entirely made up of illustrations? Learning how to market yourself just got much easier.We all have different learning styles and sometimes just reading or hearing something isn’t enough, with this book you will be able to visualize how the concepts work and how they fit together.New York Times bestselling author, Michael Port, is our distinguished guest for this Reach Personal Branding Interview. Michael will be discussing his newest book “Book Yourself Solid Illustrated” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this recorded interview, you will learn:    •    Why most marketing for the service professional do

Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In this episode of the Reach Personal Branding Interview Series, Dr. Marshall Goldsmith addressed that very question. William Arruda, founder of Reach Personal Branding, interviewed Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.Dr. Goldsmith explored the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He talked about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.In this interview, you will learn:    •    Dr. Goldsmith’s definition of MOJO,    •    What constitutes the four building blocks of MOJO,    •    What shapes our identity and MOJO,    •    The MOJO definition of achievement,    •

Happiness is a universal aspiration and yet can be so difficult to attain. For this episode, The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book. In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold. Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her

HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie explains how to build a following around your ideas.In this interview you’ll learn how to: • Break through the noise and communicate in a way that makes others take notice • Create a community that helps your idea spread • Leverage social networks – online and off – to gain momentum • Ensure your ideas receive the attention they deserve and make an impact Bio: Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: