Knowledge@wharton

As Wharton marketing professors George Day and Paul Schoemaker see it the recent and well-publicized travails of Ford Motor Coca-Cola and Pepsi offer clear examples of the distinction between vigilant leadership and operational management. To explain that distinction Day and Schoemaker have identified four leadership traits: external focus conceptual ability organizational role and time horizon. See acast.com/privacy for privacy and opt-out information.