Knowledge@wharton

Church pastors last year had a chance to win a free trip to London and $1 000 cash -- if they mentioned Disney’s film ”The Chronicles of Narnia” in their sermons. Chrysler hoping to target affluent African Americans with its new luxury SUV is sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide. Advertising has begun to seep into churches according to religious marketing and academic experts pushing the boundaries by selling products with no intrinsic religious value. See acast.com/privacy for privacy and opt-out information.