Knowledge@wharton

There’s a saying in show business: Never follow an animal act. Yet that was the tough task facing Mitchell Caplan CEO of E*Trade Financial Corp. when he took the floor to deliver a speech at Wharton -- with the audience still laughing over a clip from a notorious E*Trade ad that aired during the 2000 Super Bowl. Caplan didn’t falter however and went on to discuss how he had helped rescue a company that four years ago seemed on the brink of extinction. See acast.com/privacy for privacy and opt-out information.