Knowledge@wharton

Even against the backdrop of an increasing likelihood of recession television advertising spots for February’s Super Bowl XLII were nearly sold out by early January -- several weeks sooner than in the past -- and advertisers are paying record prices. While the power of television has waned as new media compete for consumers’ attention the Super Bowl appears to have retained -- and solidified -- its position as the ultimate in television marketing according to Wharton faculty and industry analysts. See acast.com/privacy for privacy and opt-out information.