Breaking Money Silence

Ken Lizotte, Author and Chief Imaginative Officer, emerson consulting, inc. Many business owners believe they should maximize their profits by keeping their expenses as low as possible. In this episode, Ken Lizotte and Kathleen explore when, how, and why to invest in yourself and in your business and how that leads to sustainable profitability. As you find out, spending money to develop skills or expand your business can actually set you apart from the competition. It is what both these successful thought leaders have done, so listen in and find out how to bust this myth wide open. Key Take Aways: Anticipate expenses. As Ken says, when you do your annual budget, set aside some resources for marketing and personal growth courses or coaching. Trust your gut. Not all investments, coaches or training programs are for all people. Do your research, and then trust your instincts. Learn from your mistakes. Part of being a business owner is taking risks and sometimes failing. When you realize that you have ma