Reach Personal Branding Interview Series Podcast

Words have the power to change decisions, fates and fortunes, yet few people purposely wield them. In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations. Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Jones offers 22 powerful phrases that can easily be interwoven in one’s everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations. Discover precise business success language to empower immediate positive action Create instant confidence to introduce your products and services more effectively Receive the “Magic Words” from Phil’s best-selling book applied to your specific business critical situations Build trust and camaraderie by using comparisons Help others make time to reach importan