Futuresinfocus

This is the second episode of a two part interview. Every single one of us has some sort of Campbell Soup story because the brand has at some point been there for us as children through our adult lives. In a complex FMCG business the soup business is not what it has been for the preceding 100 plus years. How we grow the ingredients, handle packaging and tin, make the product, distribute and position it are radically changing. A stalwart like soup becomes a great illustrator of the challenges all product-based companies face in an increasingly extremely personalized consumer world with a greater focus on not just the product but the whole production and environmental factors behind it.