Futuresinfocus

Context is going to be a critical conversation in ten years’ time. Your personal data, the value of that date to you and others will matter in millions of different ways. This means we need to be aware of how and what the value will look like as personal becomes both digital and physical. Context will be everything. If Cambridge Analytics taught us one thing is that there is magic (good and dark) that comes from seeing deep meaning in new combinations of data to show feelings and openness. It can be used for good or evil, but it is going to be used. Personal data will be at least a trillion-dollar annual industry (bigger than 150+ of each of the world’s economies).Personal data awareness is vital for the future, our futures. What personal data is going to mean going forward as we cross this chasm, ten years from now for everyone (protection and getting in on the action and getting payback from it) is going to be something we each have to think about.