Wilson Cole's Podcast From The Road

As we are moving into the third quarter for this fiscal year, we all are taking a look at summaries and reports about how marketing and SEO strategies have been used and the impact they have had over the last year. By creating SEO reports, we have been able to identify where our traffic is coming from and how we are going to treat it differently based on resources. Often, people make the mistake of grouping internet traffic into a singular category, but this ultimately hurts your ability to improve your marketing strategies and to understand who your current audience is. But, what does it mean when traffic is increasing? There are a few different avenues of traffic that need to be identified. The first type of traffic is known as direct, and this refers to people who type in your company name into a Google search because they know exactly what you do, and they want to work with you. Next is organic traffic which comes from people who type in a general search, like staffing collections, and they are sent to yo