The Accidental Creative

Why does so much around us feel "vaguely familiar"? In this episode, we dive deep into the creative malaise of our overstimulated world—where endless scrolling, constant content, and a deluge of data make everything seem slightly derivative and uninspiring. We unpack the concept of “vague familiarity” and examine why our passion for novelty is constantly dulled by today’s information overload.To help us cut through the noise, we’re joined by Andrew Robertson, chairman of BBDO and author of The Creative Shift. Andrew brings decades of frontline experience in fighting creative sameness at one of the world’s most successful advertising agencies. We explore the sometimes uneasy balance between operational excellence and breakthrough creativity, and how organizations can make space for real innovation without falling for surface-level quick fixes.Along the way, we break down actionable principles for reigniting creative excitement, including finding inspiration at the "edges," practicing attentional minimalis