Built On Purpose

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000! Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand. Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future. —