Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27.  Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not.  If we look at the definition of fan in the Cambridge dictionary:  “A fan is someone who admires and supports a person, sport, sports team.”  Other words associated with fan include: a devotee, an enthusiast, people who are adoring, are avid supporters, are ardent support.   Whereas let’s look at follower:  “someone who is interested in something.”  So quite different from a fan.  You’ve heard me share more about the Podcast Positioning Quadrant – and the importance of building a highly engaged and highly niched audience – a community of ideal clients who love everything about what you say, what you stand for, they