Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 351:52:23
  • More information

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Synopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodes

  • The Future of AI & Machine Learning in Advertising

    31/01/2023 Duration: 40min

    In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees00:11:36 - The Power of Timing: You Don't Have to be First to Succeed00:13:49 - Navigatin

  • [Case Study P2] 6X ROAS on a $500,000 Budget

    27/01/2023 Duration: 44min

    In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer

  • How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

    25/01/2023 Duration: 51min

    On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story00:03:45 - Maximizing Your Content Creation Efforts with Content Fries00:05:34 - Content Fries: The Limited Editor for Social Media Success

  • [CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox

    20/01/2023 Duration: 46min

    In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.IN THIS EPISODE YOU WILL LEARN:Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstormingGiving small creators a competitive edge with copywriting automationGaining perspective through feedback and iterationThe potential of AI for automating instructions and s

  • The Not-So-Obvious Secret to Solution 8's Agency Success

    17/01/2023 Duration: 46min

    On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.IN

  • [Part 2] How Kasim 300X's a Chiropractor's Leadflow

    13/01/2023 Duration: 42min

    How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. IN THIS EPISODE, YOU'LL LEARN:How to get the most out of testimonial mashup videosWhat are click-to-call ads?How to win the first contact with a potential clientCampaign compliance mistakes to avoid in the health and wellness spaceWays to target customers from a socioeconomic lens  Why you should never turn off high-performing Google ad

  • [Case Study] How Kasim 300X'd a Local Cliient's Leadflow

    10/01/2023 Duration: 37min

    Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles. And don't miss the exclusive promotion we'll be offering at the end to help drive even more results for your company.IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Introduction to Perpetual Traffic00:04:55 Examining the Benefits of an Instant Experience for Higher-Price Purchases00:08:01 The Importance of Having a High-Quality Product for Customer Acquisition00:12:35 Testing Traffic to Increase Conversion Actions and Improve Lead Quality00:17:02 Balancing Lead Generation and Retaining Buyer Engagement00:23:12 Action

  • [Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

    06/01/2023 Duration: 42min

    You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion lead

  • [Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

    03/01/2023 Duration: 59min

    It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.  IN THIS EPISODE YOU’LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics&nb

  • Ralph and Kasim's Biggest Predictions for 2023

    27/12/2022 Duration: 31min

    In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.IN THIS EPISODE, YOU'LL LEARN: Predictions For Business Growth In 2023The Customer Acquisition Show: Rave Reviews And Free ResourcesExploring Ai: Beyond The TerminatorMarketers Need To Branch Out Beyond Facebook And GoogleContent Creation Wi

  • The Secret to Converting Different Types of Traffic

    23/12/2022 Duration: 26min

    How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.IN THIS EPISODE, YOU'LL LEARN: The CaAMP framework and why it's so effectiveAlways give your customers reasons and opportunities to buyThe psychology of buying has remained consistent since the 1960s Understanding the core aspects of the traffic harmonizerConversation architecture a

  • The System Ralph Uses to Manage $100M in Ads

    20/12/2022 Duration: 24min

    Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.IN THIS EPISODE, YOU'LL LEARN: The 5 levels of customer awarenessThis week's nugget: The love sandwich and the power of testimonial videosThe fundamentals of the CaAMP frameworkHow the CaAMP framework was bornWhy organic and paid search should always work togetherHow many times should you 'touch' a prospect?The continual evolution of the CaAMP frameworkBuilding your marketing campaigns around the lev

  • Google Ads Hack to Maximize Conversions

    16/12/2022 Duration: 25min

    How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:Give your ad campaigns enough time and moneyWays to test your offer before running paid adsWhy paid ads are a luxury of scaleConsumers want to see ads next to valuable contentThe most common mistake people make

  • Why Kasim Spent a Half Million Dollars on Only 15 Keywords

    13/12/2022 Duration: 38min

    Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. IN THIS EPISODE, YOU'LL LEARN:How to get video ad views at $1 per view This week's nugget: In-app audiences are worth their weight in goldThe foundation of Dennis Yu's content factory frameworkWhy you should never ask for the sale on the first touchGrow your Smart Bidding campaigns with broad matchNever try to compete with the Google algorithmWhat are maximized co

  • Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert

    09/12/2022 Duration: 13min

    AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. IN THIS EPISODE, YOU'LL LEARN:Why marketers must learn about AI-generated artHow to use AI tools to create marketing creativesUsing AI to explore new creative territoryDrawbacks of AI-generated artUsing AI to feed the creative-hungry Performance MaxAI-generated art is the future of creative developmentHow effective is AI-generated artLinks and Resources

  • WTF - Are Robots Taking Over Paid Advertising?

    06/12/2022 Duration: 26min

    Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."IN THIS EPISODE, YOU'LL LEARN:Why creatives are now more important than everThis week's nugget: Marketers must learn about AI-generated artAI-generated art is the future of creative developmentWhy brands must focus on providing value for their clientsHow AI-generated art will transform marketing fo

  • [Part 2] Flipping a Funnel to Lower Your CPA

    02/12/2022 Duration: 37min

    How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  IN THIS EPISODE, YOU'LL LEARN:Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are eff

  • [Case Study] Unconventional Ways to Lower Your CPA

    29/11/2022 Duration: 30min

    What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different

  • Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

    25/11/2022 Duration: 33min

    What exactly is empathy-driven branding - and why is it so effective?On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?Ways to create scroll-stopping visual content for social mediaBenefits of posting regularly on social media How to drive instant engagement on your social media postsBuilding a

  • The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

    22/11/2022 Duration: 35min

    Did you know you can use the Enneagram Personality Test to enhance your marketing?On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?This week's nugget: Using instant engagement to amplify content visibilityWhy less is more on social mediaHow to build a personal brand

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